We recently conducted a study that dispelled outdated myths about the UK’s 50+ women and unearthed an Ageless Generation. This is a Generation of women who shatter existing myths around their relationships with husbands, partners and daughters as well as their desire to keep fit, to look attractive and sexy, with many re-training and re-inventing themselves as they get older.
To celebrate, Linda Barker joined us to launch a search to find three women that represent this Ageless Generation.
Nominations came pouring in from all across the country and Una, Shirley and Alison were selected by our panel of judges included Linda Barker, influential female blogger Ceri Wheeldon, Editor of ‘Fab After Fifty’, as well as fashion experts from Debenhams. As Linda Barker commented, “We selected Una, Shirley and Alison to represent The Ageless Generation because they shatter the out-dated notions that older women can only look forward to a life of sensible underwear and a pair of comfy slippers. All three ladies are vivacious, positive about life and adventurous, they represent what today’s 50+ women are all about”.
The entries we received demonstrate that women should not be defined by age anymore. It has been incredible to see that so many women in their 50s are enjoying life more than ever, and we’re extremely proud to be able to celebrate The Ageless Generation.
Una, Shirley and Alison were awarded the ultimate prize to celebrate their fabulousness. Not only did they star in a professional photo shoot styled by Debenham’s personal shopper, the three winners were treated to a bespoke make-up consultation with the experts from bareMinerals. You can see more of their images and read their stories below.
Una caught our eye after an emotional entry from her niece, which described her ability to remain courageous in the face of adversity; When her sister died from addiction, Una helped raise her and now works as a volunteer for the charity ‘Crisis’, and with those who suffer from addiction.
What’s more, we found her go-getting attitude towards life really inspiring and one of the best examples of our Ageless Generation. As well as learning how to play the saxophone, Una plays in cuban band gigs and dances. This September, she will also begin a Masters degree in Psychotherapy and Counselling at Regents University in London. "Life is as big as you want it to be" was her text to friends and family as she bombed over the Grand Canyon’s glass bottom bridge in Australia last year!
And here she is at the photo shoot with Linda Barker. Well done Una!
Shirley opened her entry form with “On my 50th Birthday I made a conscious decision to start saying 'yes' to opportunities instead of my old pattern of 'no'. It has changed my life”.
We read her story and found another inspiring lady doing things outside her comfort zone. Since turning 50 Shirley has enrolled in a drama course, joined a gym, got fit and has taken part in extreme sports including White Water Rafting, Go-Carting, Go-Ape and - in her own words “best of all” - Jet Skiing! She even finds the time (and the energy!) to help others in the community – Shirley became a member of Saffron Walden Teenage Cancer Trust and to date has raised over £180,000 for the Teenage Cancer Unit at Abbenbrookes hospital. No doubt she is a perfect example of our Ageless generation.
Here’s Shirley at the photo shoot with Linda Barker. Well done, Shirley!
Alison inspired us and the judges with her sense of independence, re-invention and most importantly her perseverance. “Since I turned 50 five years ago, my life has completely changed for the amazing. I discovered social networking and I am now fulfilling all the dreams I had 35 years ago when I wanted to be a music journalist!”
Music has always been Alison’s passion and thanks to Facebook, her music writing was recently 'discovered' online. Alison is now contributing interviews and concert & albums reviews to a rock magazine and four music websites as well as working full time and having a hectic social life! Alison is living example that we should never give up on our dreams and passions, at any age.
Here’s Alison with Linda Barker at the photo shoot. Well done Alison!