We all know what a difference putting on the right foundation cream can make, but. what you may not know is that the same principle applies to a bra. Wearing the right bra with the right level of support will make a significant difference to your overall look and as we all know, looking great is one of the most effective confidence-boosters! This is why at Playtex we believe that “Feeling better than ever” starts with wearing the perfect fitting bra.

Playtex is famous for providing the perfect fit and the right level of support and we believe a supportive and comfortable bra doesn’t mean it has to be boring. Our gorgeous new Playtex range perfectly combines support and style in a range of feminine colours and styles.

At Playtex, we’ve conducted extensive research over two years, to understand what you are looking for in a bra and your thoughts on what’s currently out there on the high street. Our mission is to listen to you and give your views and opinions the attention you deserve.We are obsessed with the fit of our bras. All our new bras are designed to make the most of your silhouette, supportive in the right places and with unique comfort features such as our exclusive under-arm ‘comfort cushions’.

Our bras will fit you so perfectly you’ll forget you are wearing them.We’ve listened to you and we know you don’t want us to show our bras on a skinny 20-something model. So, we would love to hear what you think about the model we are featuring on this site. Please do, get in touch with us if you’d like to share your thoughts. Watch this space.

We have plenty of initiatives, amazing new product launches, competitions and promotions coming up (involving celebrities as well…) you may want to be one of the first one to know – so do join us !

View Playtex collection