Playtex x Zoé félix


This season, Playtex invites Zoé Felix to design a limited edition of its iconic Cross Your Heart bra. The non-wired support bra that provides great fit and beautiful shape, now with a modern stylish look !

Zoé félix - Backstage

THE FRENCH ACTRESS SHARES HER EXPERIENCE

It’s a great collaboration with
a brand that I LOVE
and I wear everyday.

Q & A
  • HOW WOULD YOU DESCRIBE YOUR STYLE ?
    Simple, casual but always feminine

  • A QUALITY ?
    Honesty, authenticity

  • FAVOURITE COLOUR TO WEAR ?
    Navy, white, grey

  • YOUR FAVOURITE MOMENT ?
    Being at home, sharing a meal with the ones I love

  • YOUR FAVORITE GO-TO OUTFIT ?
    Denim and a white shirt

  • AN ENGAGEMENT ?
    Be myself and embrace growing older

  • YOUR FAVOURITE CITY ?
    Paris

  • A QUOTE THAT YOU LIVE BY ?
    « Be yourself ; everyone else is already taken. »
    Oscar Wilde

  • A NEIGHBORHOOD ?
    Bastille, vibrant and warm

I don’t compromise on confort or style.
Neither does Playtex.

It was such a great experience to
choose the fabrics, the finishings,
the colour scheme... every little
detail counts on a bra.

Sans armatures
Bra

Bra - £31

Short

Short - £17

Bra

Bra - £31

Short

Short - £17

AVAILABLE IN TWO COLOURS

  • Navy blue -
    Black

  • Burgundy -
    Navy blue

Smoking Chic

SMART, TIMELESS, ELEGANT, MASCULINE/FEMININE

The comfort from the non-wired bra
The support from the Cross Your Heart bra.

Zoé Felix imagines the new Orginal Cross Your Heart bra with this non-wired bra. You're sure to fall in love with this new bra, with its graphic lines and iconic X-shape design. The result is perfect, with its very up-to-date masculine/ feminine style to be modern and elegant at the same time.

Sporty Chic

Casual & Refined, Sporty, Graphic & Structured

A comfort from a non-wired bra and a high quality cotton and sporty striped bands.

Do you want a style with the sportswear spirit ? Zoé Felix created a comfortable lingerie with a soft cotton. Two sets easy to wear, available in two colors : navy blue & white striped bands, and White & grey striped bands. Perfect for a casual look with a breast support !

Sans armatures
Bra

Bra - £31

Short

Short - £17

Bra

Bra - £31

Short

Short - £17

AVAILABLE IN TWO COLOURS

  • Navy blue -
    White

  • White -
    Grey