Consumer Privacy and Cookie Notice
HanesBrands is a social responsible manufacturer and marketer of leading everyday basic apparel under some of the world’s strongest apparel brands. In Europe, HanesBrands owns and operates brands such as Playtex, Wonderbra, DIM, Shock Absorber, Nur Die / Nur Der, and Lovable.
At HanesBrands, we respect our consumers (“visitor”, “you”, “your”) and recognize the importance of protecting the privacy and security of your information. This Consumer Privacy and Cookie Notice (“Notice”) provides an overview of the practices of HanesBrands and its affiliates, subsidiaries and associates (“HanesBrands”, “we”, “our”, “us”) with respect to the collection, use and disclosure of personal data about consumers. Personal data is any information that can identify you as an individual, such as your name and contact information.
- Our HanesBrands Corporate Site; or
- Our collection and use of information in connection with purchases made at our retail locations; or
- Third party companies (including, without limitation, their websites, platforms, or applications) which we do not own or control. These sites may have their own privacy notices and terms and conditions that you should consult.
HanesBrands will seek to obtain your consent about the collection and use of your personal data where required by applicable law. HanesBrands respects your decisions about the collection and use of your personal data. You have the ability to revoke your consent at any time subject to applicable legal obligations, and you may do so by clicking an "unsubscribe" link included in a communication or by contacting HanesBrands using the contact information provided in this Notice.
HanesBrands will collect information directly from you when you visit our website or use our other online services. We may also collect information from other commercially available sources, where we are permitted to do so by applicable law. Examples of the types of information we may collect from you includes:
- Your name
- Contact information such as your email address, postal address, telephone or mobile number
- IP address
If you choose not to provide HanesBrands with your personal data, we may not be able to provide you with the products or services that you have requested, or inform you about our products and offers from HanesBrands.
For more information, click here.
We use the information that you share with us to provide you with the products or services that you have requested, to manage and improve our websites and the services we offer you, and to provide you with information about other HanesBrands products or offers and those offers from our carefully selected business partners.
For more information, click here.
Sharing your information
HanesBrands respects your privacy and, accordingly, only shares your personal data in a limited number of circumstances. We may share your information with our trusted third parties who provide services on our behalf (such as order fulfilment, or to send you information about products or services that may be of interest to you). We may also share your information with our carefully selected business partners where we have your consent to do so, and when we are required to do so, with government authorities to fulfil a legal obligation.
For more information, click here.
Protecting your information
HanesBrands has implemented administrative, physical, and technical measures to protect your information from loss or unauthorized use or alteration. We will only keep your personal data for as long as necessary to fulfill the purposes stated when collecting your information or as stated in this Notice, unless a longer retention period is permitted or required by applicable law.
For more information, click here.
Your rights and how you can contact us
As permitted by applicable law, you have a right of access, rectification and deletion of information collected about you, and the right to oppose, for legitimate reasons, the processing of this information. You can also choose how HanesBrands communicates with you.
For more information, click here.
Cookies and other technologies
For more information, click here.
In accordance with applicable law, HanesBrands will collect information about you in different ways, such as:
- When you purchase a product or register for a competition, promotion, or newsletter; or
- When you visit and use or Sites; or
- Through third parties such as our business partners or commercial available sources
We will only collect the information needed to fulfill the purposes described to you when requesting this information. If you choose not to provide certain information, we may not be able to provide you with the products or services that you have requested, or inform you about our products and offers from HanesBrands.
As permitted by applicable law, the information that HanesBrands collects about you may be combined to help improve your user experience and to enhance our products and services that you may be interested in.
Information you provide
HanesBrands will collect information from you when you visit the Site. For example, you may provide such information when you buy a product, subscribe to various services such as email communications, post reviews or other user-generated content, compile a "My Favorites" list or other product list, participate in contests, respond to a survey, or communicate with customer service. Below are examples of the information we may collect directly from you:
- Contact information such as your email address, postal address, and telephone or mobile number
- Date of birth
- Recording when you call our customer services team
- Website account log-in details
- Credit card or other payment information for purchases you make on the Site
When collecting personal data directly from you, those fields that are mandatory or optional will be clearly indicated. If you do not wish to provide the information requested within mandatory fields, we will be unable to process your request or order.
Information collected when you visit HanesBrands websites or use our other online services
Further information about cookies and how you can control these, can be found here.
Information collected from other sources
As permitted by applicable law, HanesBrands may collect information about you from other sources, such as our business partners and through commercially available sources. Examples of the information we may collect from other sources include your name, contact information such as your email address or postal address, your date of birth, consumer and market research data including purchase behavior, and any publicly observed data or activities, such as blogs, videos, internet posting, and other user-generated content.
HanesBrands uses the information it collects about you and your use of our Site for a variety of reasons related to our business operations and as set forth in this Notice, and we may combined information about you that we collect online, in our stores, via mobile applications and from third party sources. Below are some examples of how your information may be used.
Business communications: To communicate with you for business reasons with your consent or as permitted by applicable law:
- Responding to your requests (including, for example, to process an order including your payment for any products you have purchased directly from us; to enter a sweepstake; post a testimonial, photograph, comment, question, or other social sharing on our websites; receive product information or catalogs through the post; or to enroll in our e-mail program);
- Inviting you to participate in market research;
- Providing any necessary notices to our visitors and notifying them about Site updates;
- Sending e-mail offers, announcements, or newsletters to your e-mail address (these e-mails may come from any of us at HanesBrands, including any HanesBrands affiliate);
- Sending you offers, announcements, or newsletters through the mail, to the address you have chosen to provide;
- Contacting you (either by a traditional voice call or through a SMS or text message) on a residential or mobile telephone number you have given us, to provide you with information about our products, special offers, or promotions;
- Contacting you using a telephone number you have provided, to complete a transaction you have initiated with us;
- Enabling users to register an account on the Site and to log in using their credentials from a Social Media Platform;
- Providing apps or interactive features of the Site, such as product reviews or marketing communications and other information regarding our products, services and promotions;
- Administering promotions, surveys and focus groups; and
- Providing location-based services, including search results and other personalized content, through use of location information obtained from your mobile device.
- Provide you with advertising messages that are specifically tailored to your interests
Resource monitoring: To monitor usage of HanesBrands facilities and resources, and secure HanesBrands premises, assets and information:
- Understand how you use of the Site for internal research purposes and to enhance our product messaging to you;
- Improving the content, appearance and utility of the Site; and
- Monitoring against theft and fraud.
Legal and regulatory compliance: Compliance, internal control evaluations and audits (conducted by HanesBrands and external audit service providers), and, to the extent permitted in this Notice and by the applicable law, providing assistance to law enforcement.
HanesBrands respects your privacy and, accordingly, shares personal data in a limited number of circumstances.
We may share your personal data within HanesBrands for marketing and other administrative purposes, in accordance with applicable law. If you do not want to receive marketing information from HanesBrands, you can use the unsubscribe link on each email communication we send you, or contact us on the information provided below.
With our third party service providers
As a global organization, HanesBrands relies on third party service providers to perform various business operations on our behalf. When sharing your personal data with our third party service providers, we will only share the information they need to perform the services we request, and we require that they protect this information and not use it for any other purpose. For example, we may use services provides for the following purposes:
- Fulfill your product requests including managing payment processing and shipping
- Manage promotions or competitions
- Host our sites and deliver our email or other communications
- Analyze our data, sometimes along with data from other sources, to send you communications
- Conduct market research and analyze data to improve our products, services and sites
In the event that HanesBrands or any of its affiliates are all or part acquired by a third party, your information may be included in the transferred assets. Subject to the exceptions described below, HanesBrands does not sell, rent, or make available to any third party whatsoever the personal data collected on the Site.
With our carefully selected business partners
HanesBrands often works with carefully selected business partners to offer joint promotions or products that may be of interest to you. Where permitted by applicable law, we will combine information about you with our business partners so that we can send promotional communications to you. For these programs, we will make it clear when collecting your personal data that your information will be shared with our carefully selected business partners and ask for your consent to do so, as required by applicable law.
If you would prefer not to receive these joint communications, you can opt out by following the instructions provided in any such communication or through this Policy.
Other situations where your information may be shared
We may disclose your personal data, if we believe that doing so is necessary to protect and defend the right and property of HanesBrands including enforcing our Terms and Conditions, or where we are required to do so by law and / or government authorities.
We may share aggregated or anonymous information that does not identify you for HanesBrands business purposes. For example, we may disclose the number of visitors to our websites. We may also share aggregated or anonymous information with our business partners for their own business purposes, in accordance with applicable law.
User generated content
Some HanesBrands sites allow users to submit their own content for contents, or to participate in blogs etc. Any information you submit or post as user-generated content to HanesBrands websites will become publically available information. We recommend that you to exercise caution when deciding to disclose any information in such submissions or posts. HanesBrands cannot prevent others from using this information in a manner that may violate this Notice, the law, or your personal privacy and safety. HanesBrands is not responsible for the results of such postings.
As a global organization, your information may be transferred within the HanesBrands organization located in a country that is different in which you live, or to our trusted third parties based in other countries so that they can process your information on our behalf. This may include the transfer of your information to the United States. By using this website or providing information to HanesBrands, you consent to us transferring this information in accordance with the terms of this Notice and as permitted by applicable data protection law.
HanesBrands will comply with applicable data protection laws when transferring your information to another country, and has implemented procedures to protect your information in accordance with this Notice and applicable law, regardless of where your information is transferred.
HanesBrands has implemented administrative, physical, and technical measures to protect your information from loss or unauthorized use or alteration. Your information is stored in a secured environment and access to your information is restricted to prevent against unauthorized access, modification or misuse and permitted to only those employees or third parties working on our behalf, on a need to know basis.
HanesBrands will retain your information for the period necessary to fulfill the purposes outlined in this Policy, unless a longer period of retention is required or permitted by law.
HanesBrands respects your right to choose how we may contact you. If you would like to stop receiving information from HanesBrands, you can follow the opt-out instructions provided in any communication message you receive. HanesBrands will honor your request to stop receiving promotional messages from us, in accordance with your opt-out instructions. However, we may continue to send you service-related communications such as emails confirming purchases through our websites. We may also retain your information for recording keeping purposes, for example, to make sure that we fulfill your request not to send any particular type of messages.
As permitted by applicable law, you have a right of access, rectification and deletion of information collected about you, and the right to oppose, for legitimate reasons, the processing of this information. To exercise these rights, please write to: email@example.com
When you visit our Site, we will, subject to your choices made via your browser setting, installing cookies on your devices that will allow us to recognize the browser on your device for the duration of the cookie session. Cookies we issue are used for the following purposes, during your visit to our site:
- Compile statistics such as volume of traffic and use of the various components of our Sites (including the sections, content, and pages visited), to enhance the usability of our services
- Adapt the layout of our website and display preferences (such as language, resolution, operating system) of your device when you visit our Site, depending on the hardware and software of your device.
- Store information you provided through our websites forms (such as account registration) or to products, services or information you selected on our website (such as the contents of your shopping cart)
- Allow you access to restricted or private areas on our site such as your account, through identifiers or data that you have previously provided
- To implement security measures, such as when you are asked to log in again to a content or service after logged out after a certain period of time.
- To count the number of times advertising content is displayed and delivered via our advertising space
- To identify the advertisements displayed and the number of users who clicked on each advertisement to calculate statistics
- To recognize your device upon subsequent browsing of any other site or service on which these advertisers or third also emit these cookies and where appropriate, adapt these third party sites and services or advertisements they display.
Interest-based advertising uses information about you to provide relevant, targeted advertising likely to be of interest to you. Click here for additional information on interest-based advertising. These advertising messages will display on a HanesBrands site, or elsewhere on the Internet. You can limit your receipt of interest-based ads on websites or in mobile applications by:
- Deleting and declining cookies on your browser(s)
- Opting out from receiving interest-based advertising on websites from companies participating in the Digital Advertising Alliance (https://www.aboutads.info/choices/#completed) or the Network Advertising Initiative (http://www.networkadvertising.org/choices/).
Some mobile device operating systems will allow you to limit the use of information to deliver interest-based advertising in mobile applications. You can check the settings on your device for such options that are available through your device’s operating system. Please note: if you choose opt-out of Hanesbrands' interest-based advertising, you may continue to see or receive online advertising from us, but such ads may not be as relevant to you.
How you can control cookies
Cookies are important for the site to work properly. We use them to personalize your browsing and tailor content to your interests. Their use is explained below and you can choose whether or not to enable them in our privacy center.
Saving a cookie on a device is dependent upon the choice of the user and the device browser they use to exercise their choice. If you allow cookies on your device, these may be saved on your device, integrated into the pages you view, and can be stored temporarily in a dedicated area on your device. These cookies will only be readable by the issuer.
If you reject cookies on your device, or if you delete previously stored cookies, you may not be able to benefit from a number of features that require cookies to navigate some areas of our site, such as the default language you have requested or the country from which your device is connected Internet. We are not liable or responsible for the consequences related to impaired operation of our services due to the impossibility for us to record or read the cookies needed to operate which you have rejected or deleted.
You can set your browser so that cookies are stored on your device, or rejected either systematically or by the issuer. You can also set your browser so that you will need to accept or reject cookies, before the cookie is likely to be stored in your device.
Each browser is different, and your ability to manage cookies is often described within the browser’s Help menu. To help you, we have provided some additional guidance below. Please note that this will not prevent advertisements from displaying on your device. It will only block technologies that tailor advertisements to your navigation and your interests.
How to exercise your choice
Internet Explorer TM
Our sites also use Google Analytics to better understand how you interact with our site. To opt out of Google Analytics, visit:
We also suggest that you visit the following sites for further guidance about how you can manage your browser settings:
If several people use your device, or your device has multiple browsers, we cannot ensure that the services and advertisements for your device correspond to your use of this device and not to that of another user of this device. When sharing your device with other people it is your responsibility to configure your choices via your browser settings regarding cookies.
With your consent or as permitted by applicable law, these plugins may send information to the party that provided the plug in, even if you do not click on the plugin. The types of information that may be transmitted include your IP address, information about your browser and device, and the address of the web page you are visiting on our site.
Changes to this Notice
We may update this Privacy Notice, by posting the updated version on our websites. We will give you reasonable notice of any materials change, but recommend that you regularly visit this page to stay information about how we may use the information collected about you.
Last Updated: November 2016