Playtex has developed

Goodbye Gravity ! Discover the new Anti-gravity innovation with Ideal Beauty bras for a long-term beauty promise!

Ideal Beauty Anti-Gravity:

support and perfect lightness in harmony!

DID YOU KNOW that gravity is one of the leading causes of sagging breasts and pressure on the chest?

YOU CAN NOW LIMIT GRAVITY'S EFFECTS with the IDEAL BEAUTY ANTI-GRAVITY bra and its revolutionary and unique design.

OPTIMUM CONFORT
reduce the pressure on your chest.

BEAUTY IS PRESERVED
it lifts, realigns and enhances the breasts!

IDEAL BEAUTY ANTI-GRAVITY :
Beautifully lifts and centres to enhance your best ever shape!

With its unique and innovative design which replaces the wire frame & supporting material, the Ideal Beauty bra lifts, realigns and supports your breasts thanks it its many patents.

So your breasts are held in place all day, whatever your movements and without getting tired. Ideal Beauty bras come in sizes up to a G cup.

WHAT CUSTOMERS SAY

The Ideal Beauty Lace bras were tested by 300 women with the 'Test de Produit' organisation.
The bra received a rating of

4,6/5

95%

of testers would recommend this bra to a friend

73%

of testers intended to buy this product after the testing campaign.

4,8/5
A SUPER PRODUCT

«A really beautiful bra, excellent support
and very comfortable. I would recommend
this product.»
Test de produits - Zazaphiphi

4,8/5
GREAT QUALITY

«This bra is very pretty and it really
highlights my breasts. I'm so glad to find
large sizes which are modern and beautiful
(it's no grandma bra). I feel at ease in this
bra which provides comfort and holds my
breasts in place. The material is pleasant
on the skin and the patterns are cute, it's
been a long time since I've worn a bra that
fits me well and in which I feel like a
woman with my 105B»
Test de produits - Peggyvanderhispallie

5/5
NEVER DISAPPOINTED WITH PLAYTEX

«All the qualities of a good bra: perfect
support, guaranteed comfort means you can do any activity without being hampered, and an aestheticism that keeps you attractive. I've used this brand for many years and I don't regret being loyal to it because it meets all my needs.»
Test de produits - dodo1969

5/5
A PLEASANT SURPRISE FOR SUPPORT

«Great comfort and support with this
non-wired Playtex bra (which previously I
wasn't a fan of) which perfectly shapes the
breasts. It's nice to wear and has lacework
making it stylish. In the end, my
assumption that non-wired bras weren't so
good for breasts disappeared and now I'm
in love!!! I think I'll remain faithful to this
brand from now on. THANK YOU 'Tests de
produits' for this campaign!!»
Test de produits - Mumu88510

4,5/5
CONFORT +++

«A beautiful and very comfortable bra with
excellent support.»
Test de produits - Soussou94260

5/5
A SUPER PRODUCT

«I was slightly scared of this bra because it
isn't underwired and I was worried that it
wouldn't support my breasts properly but
I've been pleasantly surprised: my breasts
are well supported, lifted, and enhanced.
It's also really beautiful.»
Test de produits - SandraDi